Content Writer

Reporting To:

Shona Worsman

Senior Content Manager

Duties & Responsibilities

  • High-quality content writing – You will frequently be writing well-researched, creative and fully-optimised content for SEO purposes, with excellent spelling and grammar, regardless of the subject matter.
  • Feedback and Editing – You’ll be working closely with our in-house editor to develop your own writing and editing skills, to ultimately be able to self-edit your work to an exceptional standard.
  • Collaboration and teamwork – You’ll be expected to liaise with the SEO & content teams to understand client strategies and create content in line with overarching campaign goals, this includes supporting research for User-Focused Content where applicable. 
  • Organisation and self-management – With support from the Senior Content Manager, you will be expected to schedule your own workflow using our workflow management system, and to manage content creation for 7-10+ clients on a regular basis.
  • Client communications – You will be expected to confidently and professionally communicate with clients via email, over the phone, on video calls, and in person, with support from senior team members.
  • Reporting – You will be required to report on content creation on a monthly basis, with the ability to explain the reasonings behind content creation as a part of an SEO strategy. 


  • Writing experience – You should have experience in writing SEO-focused content in a digital agency or freelance capacity.
  • Content management – You should be comfortable with managing content for multiple clients, both large and small.
  • Software – You should have experience in using GSuite and WordPress. For any other software or tools, training will be provided.
  • Communication – Proactive communication, both internally and with clients, is a must. You should also be comfortable engaging with clients and discussing strategy if needed.
  • Feedback and development – You will receive regular feedback on your writing, so a willingness to develop as a writer and make changes based on this feedback is vital.
  • Teamwork – We are a passionate, experienced, and enthusiastic team, and need someone who is a team player and willing to help where they can to support wider department goals.
  • Flexibility and adaptability – No day is the same in this role, so you must be able to adapt quickly based on the needs of our diverse client base.
  • Time management – We use workflow management tools to assist in time management, but you should also be confident that your workload is manageable and that appropriate deadlines are set and met.
  • Passion – You should be passionate about content writing and want to deliver the best results for your clients and their businesses, while also progressing and expanding your skills across the board.
  • Basic SEO knowledge – You don’t need to be a technical expert by any means, but an understanding of basic SEO principles is required.

Our Benefits

Why Join Us

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Private health and dental care

Opt-in to enjoy private Bupa health and dental care.

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50% off your gym membership

Whether you're already a gym bunny or need that extra push to get yourself on the treadmill, we can help make it that little bit easier.

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We're Perkbox members

We're passionate about supporting the overall well-being of our team. Enjoy 120 flexipoints to spend however you wish on a variety of perks.

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Hybrid Working

We offer our team flexible working schedule with an office rota.

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Full day off on your birthday

Happy birthday to you!

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Yearly company trip

If company goals are achieved, #TeamEmbryo are whisked away on a company trip. In 2023, we spent three amazing days in Palma!

Interested in joining?

Send us your CV or take a look at our current openings below, we are always on the lookout for new talent to join our expanding team!

Submit Your Application

Apply for our Content Writer position today!

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