Want To Work In Content? A Manager’s Guide

From blog posts, articles and website content through to social media posts, press releases and whitepapers, content is an expansive sector that is rapidly growing and innovating. It wasn’t that long ago that gaming content (advergaming), promotion through AR and VR, and voice search hit the scene, and these are avenues that are growing at an impressive pace. For example – and according to Statista (2019), 45% of U.S. millennials use voice-assistance when shopping online, making search queries and related content all the more important for targeting that audience. And if you’d like to work in content – whether as a Copywriter, Content Executive, Content Manager or even as a Head of Content – then you’re not alone. Content marketing has grown in leaps and bounds, with 70% of marketers actively investing in content marketing, resulting in jobs being created all the time. In fact, in the space of 3 short years, the content team here at Embryo has grown from 1-7, and I couldn’t be happier and more excited to see where we go next. At the time of writing, we even have a vacancy available. If you’d like to know more about working in content marketing, and how to make your application stand out from the crowd, then I recommend reading this blog. If you’re talented, creative and have the determination to always put your best foot forward, then I have no doubt you’ll be working in a great role soon enough.

Content Marketing Skills – What Every Writer Should Have

The exact content skills you need will vary from job to job, but in general, if you’d like to be a writer in some capacity, the following skills are required:


To Work In Content & Finding A Job – Further Guidance

Depending on where you are in your career, it’s important to keep in mind that there’s always room for improvement, development and growth. Those who reach the top of their game never stop learning, and stay on top of industry trends and what’s coming. They seek mentorship from industry experts and those who have been through the high and lows of the industry, so that they can get through them with greater ease. They collaborate with other departments for greater insight and put plans together for how content can benefit everyone. What follows are some top tips for your possible career status, and should you require any further guidance, then I’d be more than happy to assist:


  • Fresh out of college/university and looking for a role, with little experience: Start a blog; Volunteer your abilities to a charity (I did so with FourGoods).
  • Fresh out of college/university and have some experience, perhaps through an internship or apprenticeship: On your CV, detail projects, campaigns and your work experience, and the impact you made.
  • Currently a content writer looking for a promotion: Get involved with projects outside of your remit; Showcase your willingness to get involved and work beyond your assigned duties; Bring fresh ideas to the fore, and make recommendations for the future of the department.
  • Currently a content manager looking for a promotion: Take on more of a supportive role within the department, offering guidance and help to other team members as and when required. Assist with content strategy and help to develop processes that keep the team moving forward.

Wherever you may be in your content career, I hope you’ve found this blog helpful and that it’s provided insight into the skills you need to succeed. The content sector is a fast-paced and exciting place to be – especially when you get to work on a variety of clients that not only advance your knowledge, but provides you with an opportunity to showcase your talent. The content team at Embryo never ceases to amaze me with their writing ability, contribution and desire to achieve. If you’d like to be part of it, why not apply for our role? If you’ve been looking to work with a content team for your own business, why not give us a call today on 0161 0161 327 2635? With other fantastic services including SEO, Digital PR and paid social to work with, we’ve got everything you need for a great campaign. Thanks for reading and I look forward to working with you soon.