Hot statistics on cold emails you need to know

You can talk to just about anyone if you can find (or guess) their email address, but how effective is the approach? Unlike cold calling, emailing a prospect is a less intrusive method that elevates time for both parties and is usually more convent for the receiver. However, with this comes the increased possibility that the receiver moves your message to their bin (and in an even quicker time than they would be able to get you off the phone).

So how much impact does cold emailing have in 2024? Check out these stats to help you decide whether you should spend time cold emailing and if you do, what you should consider before you hit the send button. 

Are cold emails worth sending? You decide after reading these stats

• On average, 8.5% of outreach emails receive a response
• 91.5% of cold outreach messages are ignored
• 95% of emails that get a response get one within the first 24 hours
• 8 Out of 10 buyers prefer to be contacted by email
• On average, 23.9% of sales emails are opened  
• Approximately 50% of cold email campaigns have a reply rate of under 10%.
• The average bounce rate of cold emails is around 7.5%

Why the subject line on your cold email matters

• 70% of cold emails are marked as spam due to their subject line
• One out of three recipients open a cold email based on their subject line
• Think about adding a question, as this can boost your open rate by 21%
• Personalised email subject lines have a 32.7% better response rate
• If you personalise an email subject, adding the recipient’s name into the text has an average open rate of 43.41%

How many words should you aim for? Let these stats help you to decide

• More than 150 characters receive an average response rate 15 times higher than shorter emails.
• 200-400 characters: 3.5% response rate.
• 500-1000 characters: 7.5% response rate
• 1400–1500 characters: 8% response rate

Before you hit send, consider these

• The ‘best’ day to send a cold email is Wednesday, with Saturday being the worst.
• By following up on your initial email, you can increase your replies by nearly 66%
• 24.45% of emails get opened on mobile devices
• Add in questions, as emails with 1 – 3 questions within the body are 50% more likely to get a response 
• Reaching out to 2–4 people from one company gives the highest reply rate of up to 7.8%.
• If you wait more than five days to follow up, your response rate can be reduced by 24%

After reading these, will you focus on sending cold emails as part of your outbound marketing strategy? 

Fancy filling the top of your funnel? Check out our digital marketing services here at Emrbyo, we’re more than happy to help.

Sources

• https://www.klenty.com/blog/cold-email-statistics/ 
• https://backlinko.com/email-outreach-study 
• https://blog.beehiiv.com/p/cold-email-statistics 
• https://growthlist.co/cold-email-statistics/