For any business strategy, online retail has become a cornerstone – especially in the digital age. With e-commerce rising at a startling rate (with no plans to stop any time soon), it’s crucial that C-Suite leaders stay on top of the latest trends and tactics to increase online sales and revenue.
In this blog, we’ll talk about some of the most useful – and innovative – retail marketing strategies for your business to use. That means thinking outside the box (groan) and trying omnichannel retail solutions that make a real difference, such as:
- Retargeting ads
- Solution-based content
- Personalisation and mobile optimisation
- Social media and influencer marketing
- User-generated content
- Boosting customer experience
And much more!
At Embryo, we’re experts in digital marketing. We don’t just say it, but mean it, as our omnichannel retail and marketing strategies are proven to have grown brands’ presence and conversions across multiple platforms.
Sounds nice, right?
Utilising Retargeting Ads
As part of a wider marketing strategy, retargeting ads are a powerful tool for online retailers hoping to increase conversion rates and sales.
In a nutshell, these ads target customers who have previously visited your online store but didn’t make a purchase.
So, by retargeting them with ads, you can remind them of your products and encourage them to complete their purchase – ending the exploration and evaluation loop.
In order to create effective retargeting ads, make sure you have plenty of eye-catching visuals combined with convincing copy, and of course, a clear call to action.
These can often be the make-or-breakers in online sales, so making every ad count can equal some very lucrative payoffs.
Creating Solution-Based Content
As Google turns its attention to ‘EEAT-based search – that’s Experience, Expertise, Authoritativeness, and Trustworthiness to you and me – solution-based content is going to rank highly and improve customer experience.
As the name suggests, this content provides solutions to your customers’ problems or pain points, whether that’s through a useful blog, video, or long-form guide.
Once you’ve figured out the best format and it addresses your customers’ needs, you can easily establish yourself as an authority in your industry and build trust with your audience.
But to make sure you’re crafting solution-based content with a real impact, make sure to research your customers’ pain points and provide actionable solutions.
After all, waffle – no matter how much you put on it – is still waffle.
When you need to make your audience feel special, a personalisation strategy focuses on tailoring marketing to the preferences and behaviours of individual customers.
The easiest way to implement effective personalisation strategies is to ensure you collect fresh data on your customers’ behaviour and preferences. This can then be used to tailor-make recommendations, targeting them with ‘bespoke’ offers that make them instantly convert.
By refocusing your marketing efforts in this way, you can create a more engaging and relevant shopping experience for your customers.
Leveraging Social Media
For online retailers, social media is an effective tool for connecting with their audiences and increasing brand awareness.
Build your online store’s traffic by creating engaging social media campaigns, with a similar recipe of eye-catching visuals, compelling copy, and a clear call-to-action – whether you’re on Instagram, Facebook or ‘X: the platform formally known as Twitter’.
Optimising Mobile Experience
With more and more customers shopping on their mobile devices, it’s a no-brainer that any online retailer would optimise their mobile experience.
You can increase conversion rates and sales by creating a seamless and user-friendly mobile experience.
To do this at a glance, all you have to do is:
- Provide easy navigation
- Use responsive design
- Simplify your checkout process
The more user-friendly and intuitive your app or website is across a variety of platforms, the better the mobile experience for your customers.
Providing Exceptional Customer Service
It goes without saying, but just because you’re online doesn’t mean your customers don’t want the VIP treatment.
If anything, exceptional customer service is essential for online retailers to build trust and loyalty with their customers.
By providing a positive shopping experience, you can encourage customers to return and recommend your store to others, which can be done by ensuring customer inquiries are responded to quickly.
For major players, offering easy returns and exchanges, as well as personalised recommendations, are all part and parcel of a top-tier service that will have visitors coming back and clicking for more.
Utilising Influencer Marketing
In the new era of brand awareness, harnessing influencer marketing is a powerful way for online retailers to reach new audiences.
But if you want to develop useful influencer marketing strategies, make sure to choose personalities who align with your brand values – not necessarily those with a big following – as well as provide clear guidelines and expectations, and measure your overall ROI.
Implementing User-Generated Content
In the same vein, user-generated content is content created by your customers that promotes your brand or products. Think ‘by the people, for the people’.
By leveraging user-generated content, you can increase brand awareness and build trust with your audience, giving real-life testimonials and useful content to your cause.
Just make sure to encourage customers to share their experiences and provide incentives for sharing, so you get plenty of examples.
So, what’s next?
Finally, innovative online retail strategies are essential for C-Suite leaders to increase online sales and revenue. By utilising the above pointers, you can create a seamless and engaging shopping experience for your customers – while staying ahead of the competition and driving growth for your business.
But if you need a helping hand – turn to the team here at Embryo. We’ll get you sorted!