30 CRO Statistics for 2024

If your business is struggling to get the revenue you expected from your website, getting up to date on CRO statistics may be exactly what you need to get ahead of your competitors.

Conversion rate optimisation (or CRO) is like the cherry on top of a successful PPC or SEO strategy. You’ve found a way to draw users to your website, now you have to work on turning those users into customers (i.e. “converting” them). A “conversion” in CRO can be a purchase, a product added to a basket, a newsletter sign-up, or a download – any action that will boost sales or increase customer engagement.

In this blog, we will cover the key CRO statistics you need to know in 2023 to make your digital marketing campaign as effective as it can possibly be.

If you would like to learn more about conversion rate optimisation from an expert CRO agency, get in touch with our friendly team by phone at 0161 327 2635 or email [email protected].

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30 Essential CRO Statistics to Engage Prospective Customers

  1. Across all industries, websites have an average conversion rate between 2% – 5%. (MailChimp).
  2. The average conversion rate for landing pages is 9.7%, much higher than other pages on a website. (FindStack)
  3. A survey of all industries revealed that paid search has an average conversion rate of 3.2%. (Blogging Wizard)
  4. Social media is the marketing channel with the lowest number of conversions, having an average conversion rate of 1.5%. (Blogging Wizard)
  5. Shopify CRO statistics show that while the average conversion rate on Shopify websites is 1.2%, the top 20% have a conversion rate of 3.2% or above. (ReConvert)
  6. The best-performing sites of 2023 have a conversion rate of 11% (RankTracker)
  7. A recent survey of web design specialists found that 80.8% of web redesign projects happen because of low conversion rates. (BloggingWizard)
  8. 68% of small businesses in 2023 have not incorporated a CRO strategy into their marketing campaigns. (Meetanshi)
  9. Of all devices, conversion rates are highest on desktops (4.14%) compared with 3.36% on tablets and just 1.53% on smartphones. (Statista)
  10. Just 2% of users on a website convert on their first visit. (SERPWatch)
  11. When retargeted with display ads, 70% of visitors to a website are more likely to convert. (SERPWatch)
  12. Fast websites have a much higher conversion rate – a report found that a B2B site that loads in 1-second leads to 3x more conversions than a site that loads in 5 seconds, and 5x more than a site loading in 10 seconds. (HubSpot)
  13. Of all the different types of signup forms, Landing Pages have the highest conversion rate, coming in at 23% (HubSpot)
  14. 17% of marketers are using A/B split testing on landing pages to improve conversion rates on websites (SERPWatch)
  15. Video content on landing pages boosts conversion rates by up to 86%. (EnterpriseAppsToday)
  16. 57% of marketers say that web development is the most important factor in conversion rate optimisation (TechReport)
  17. Lead magnets may be a useful tool for increasing conversion rates, with 50% of marketers reporting higher conversions when using lead magnets to encourage signups. (WPBeginner)
  18. While it’s best practice to make a new landing page for every new marketing campaign, 52% of marketers do not do this. (TechReport)
  19. Referral marketing is a key CRO strategy in the travel sector, boosting conversions to an average rate of 9.5%. (Amra & Elma).
  20. Conversion rate optimisation is an important focus for many businesses, with only 22% of companies being satisfied with their conversion rates. (WPBeginner)
  21. Personalised CTAs (calls-to-action) have been shown to lead to a 202% higher conversion rate. (99Firms)
  22. Emails with just one CTA increase sales conversions by around 1617%. (HubSpot)
  23. Websites that prioritise a smooth and engaging user experience see a 400% higher conversion rate. (WordStream)
  24. Conversion rates drop from 10.15% to 5-6% when a sign-up form asks for personal information like a user’s birth date or gender. (FindStack)

Industry Averages

  1. In the legal sector, the average conversion rate is 4%. (SERPWatch)
  2. The average conversion rate for retail websites is roughly 3%. (SERPWatch)
  3. Sports merchandise websites have an average conversion rate of 2.35% (RankTracker)
  4. Food and drink are one of the highest converting B2B services, with an average conversion rate of 9.8%. (SmartInsights)
  5. The average conversion rate for real estate websites is 2.6%. (SmartInsights)
  6. Non-profit organisations are the lowest converting B2B industry (2%). (RankTracker)

Use These CRO Stats to Maximise Your Business

These CRO statistics show how important optimising your conversion rate is for maximising sales and getting ahead of the competition. By utilising a good CRO strategy, you can turn website visitors into loyal customers, and ensure your website provides the best user experience possible.

If you want to find out more about how conversion rate optimisation can help your business, we can help. Get in touch with one if our CRO experts by phone at 0161 327 2635 or email [email protected].

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