What are mobile email stats? They’re stats that can provide you with valuable insight into how mobile phone users engage with emails on their devices.
This means companies of all different kinds can be properly informed when it comes to email marketing, to get the best chance of success when communicating with customers and subscribers – whether the end goal is for them to click through to your website, buy a product, sign up for a service or attend an event.
We’ve sourced the very best mobile email stats for you to consider when making decisions about your mobile email marketing strategy. People receive dozens of emails every day, so standing out from the crowd is imperative for businesses.
At Embryo, we take mobile email marketing very seriously and it forms an important part of our digital marketing strategy. To learn more about this topic feel free to get in touch with our team after you’ve read this blog by phone at: 0161 327 2635, or email [email protected].
What Should You Consider When It Comes to Mobile Email Marketing?
Some topics to consider when it comes to mobile emailing are:
- Open rates
- Email usage – and the apps people have
- Responsive design
- Conversion rates
- Click-through rates
- Browsing time
- Device preferences
- Design trends
- Engagement metrics
- Mobile commerce
30 of the Best Stats about Mobile Email Marketing
- According to Statista, more than 376.4 billion emails will be sent and received per day by 2025 – this whopping figure shows the true nature of the way we communicate with each other and just how important it is for your emails to be the best they can be.
- Apparently, 99% of people check their emails every single day – so if you land yourself a spot in a person’s inbox with a great subject line, you’ve got every chance of it being opened.
- How many small businesses use email marketing to reach their customers? In 2021 the figure stood at 64%, said Campaign Monitor – this is likely to have grown.
- When it comes to the frequency of emails sent by marketers, in 2022 Databox found 33% send weekly emails and 26% send emails multiple times per month. Striking that balance between being informative and not annoying is key.
- It has been said that anything above a delivery rate of 89% is considered good in line with their methodology. Rates from 88 to 83% are considered acceptable. Any rate lower than that is considered poor. The company also says that a correctly delivered email is defined as one that arrives in the recipient’s inbox, which includes the promotions folders that some email providers provide (e.g. Gmail). Undelivered emails are those that land in spam or do not arrive at all (e.g. bounced messages).
- Artificial Intelligence (AI) is evolving constantly and is now being used by companies, saving them time and effort. HubSpot’s State of Generative AI report said 95% of marketers who use generative AI for email creation rate it “effective”, with 54% rating it “very effective.”
- In August 2021, Apple iPhone’s iOS Mail Had 38.2% of the market share of all email clients. Gmail was second with 35.6% of the share and Apple Mail took 10.4%. Outlook had a share of 6% and Yahoo Mail 4.3%.
- When it comes to developing email marketing campaigns, 73% of businesses give priority to mobile device optimisation.
- The same source also said the chances of a consumer clicking through are 65% higher if they read it again on a desktop after opening it on mobile – interesting!
- 81% of B2B marketers said their most used form of content marketing was email newsletters in 2020, found the Content Marketing Institute.
- Checking emails can be seen as a complementary activity. What that means is people do it while watching TV (69%), in bed (57%), and on holiday (79%).
- Apparently, 42% of people will delete emails if they’re not optimised for mobile. This shows readers will lose interest fast if they’re difficult to read or engage with on their phones.
- When it comes to those in the USA, 24% of Americans believed they checked email “way too much” at one point.
- Last year, it was found that 59% of survey respondents said marketing emails have influenced their purchases.
- At one point, 40% of consumers said they had at least 50 unread emails in their inbox. This potentially shows the amount of promotional emails a person might receive, that they might not prioritise opening.
- Advertisers and marketers claim they spend at least 51% of their budgets on mobile ads.
- 35% of professionals use their smartphones to check their emails.
- MailChimp says that using a mobile-responsive email design can increase unique mobile clicks by 15%.
- In 2019, 57% of consumers visited a mobile retail app to find more information about a product or service, showing the end result of a well-crafted email.
- 89% of marketers use email as the primary channel for generating leads.
- It’s been reported that for every $1 you spend on email marketing, you can expect an average return of $40.
- The average email open rate for businesses across all industries is 19.7%.
- Automated emails are said to generate 320% more revenue compared to non-automated emails.
- By 2025, email users are expected to rise by a staggering 595 million.
- The average number of email characters in a subject line is 43.85 – arguably one of the most important parts of your marketing email.
- Plain-text emails have had higher performance, even though most survey respondents stated they preferred image-based HTML emails.
- 36.6% of emails globally are opened via mobile devices – we’re now always on the go and need to access emails quickly.
- Cart abandonment emails sent one hour after a customer leaves the site are the most effective, converting 6.33% of visitors.
- TikTok is used by 42% of mobile marketers as of 2023.
- An audience will reward you with higher open and click rates if you don’t send more than five newsletters a week.
Create Mobile-First Emails!
So, these stats provide an important look into the habits of device users when it comes to email marketing. What’s clear is that companies mustn’t overdo it with multiple emails per week, the subject line is key, email and phone usage is increasingly growing, consumers prefer to be contacted by email, and more.
Hopefully, these stats will give you some food for thought when it comes to building your own email marketing strategy – which shouldn’t be taken lightly.
You can also find out more about how to design for mobile generally, in this Embryo blog post.
Here at Embryo, we offer support with this topic, as well as multiple digital marketing services that can help your business grow and flourish. We offer SEO, Content, PPC, Social and Digital PR services to help brands achieve their goals.