16 home retail industry stats to influence your 2025 strategy
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As we approach 2025, the home retail industry is continuing to grow. With growth comes opportunity and as the industry develops digital marketers need to be aware of how they can make the most of their 2025 strategy.
From DIY to furniture and home decor, the home retail industry is dominant within the retail market. Due to technological advances, the rise in social media/e-commerce and a surge in home improvement projects, the home retail industry market was forecasted to be $2,476 billion last year. The research also shows it will grow at a CAGR of over 2% between 2023-2028.
If there’s any time a home retail business needs to amp up its digital marketing strategy, it’s now! This blog breaks down key stats you should know when creating your home retail marketing strategy in 2025.
If you need support with any aspect of your digital marketing strategy, get in touch with our team of experts.
DIY
The DIY industry is a sub-sector within the home retail industry. DIY of course started as a hobby for many people but is now a mainstream movement that businesses can take advantage of. DIY is a creative way for people to save money and add personalisation to a home, so marketers can utilise the appeal of DIY to increase consumer engagement. Below are three stats that show the power of the DIY/home improvement industry to help you influence your 2025 home retail strategy.
- Over 70% of millennials consider themselves DIYers
- Around 47% of DIYers feel inspired to start a new DIY project after watching a YouTube video or seeing posts on social media.
- In the U.S., the home improvement industry is forecast to surpass $600 billion by the year 2027.
Furniture
Beyond being functional, furniture is an important component in terms of personal style and comfort for consumers, which makes furniture a key generator of revenue for the home retail industry. I have outlined some notable furniture stats that you can use to influence your home retail marketing strategy next year.
- According to the Compound Annual Growth Rate (CAGR), the furniture market is forecast to increase at a rate of 3.74% each year from 2024 to 2029.
- 9/10 consumers start their furniture searches online. This stat shows the importance of having an easy-to-navigate website and a strong online presence.
- Half of furniture businesses make use of influencer marketing to promote products
- 70% of furniture sales are generated by millennials and GenZ
Home Furnishings/ Homeware
Home furnishings and homeware are the decorative, creative and visually appealing aspects that add functionality and personality to a home. As people want to have home furnishings that are practical but also stylish, this market is in high demand. Below are stats that break down the home furnishing/homeware industry to support you as you create a 2025 home retail strategy.
- In 2024, the global home decor market generated a revenue of $ 133.60 billion.
- In the UK, the homeware market is forecast to increase from around $14 billion in 2023 to $26 billion in 2029.
- The number of smart homes is predicted to consistently increase from 2023-2028 by 424.5 million users
- In the UK, 8/10 consumers have one smart home product and 4/10 have more than three.
- Almost 90% of consumers engaged with the homeware market in 2022; a 10% increase from the year before.
Sustainability
Within recent years, consumers have prioritised the sustainability of products and this should be a key consideration for businesses in the home retail industry. Below are stats that highlight the importance of sustainability for consumers.
- Nearly 75% of consumers prioritise eco-friendly practices when purchasing home products.
- 2/3 of retail businesses cooperate with sustainability demand by using eco-friendly materials
- Despite people wanting to purchase sustainable products, 40% of consumers have stated that they were deterred from purchasing due to the high prices of eco-friendly products.
Now is the time to get your 2025 strategy sorted
As you can see from the stats above, the home retail industry is experiencing significant growth. If you are looking for support with your home retail marketing strategy, get in touch with our team. We work with numerous clients in the home retail industry, so we know a thing or two about achieving success in this sector.
