Stressing about Black Friday? Meet Code Black
Making Black Friday a success is getting harder than ever. As the years have gone by, sales have dwindled and brands have to work harder than ever to earn revenue from their marketing investment.
Sound familiar?
Despite all this, the Black Friday period in November is still incredibly fruitful when it’s done right.
If you’re concerned that your 2024 Black Friday is destined to underwhelm, maybe it’s time to declare a Code Black?
Packed with actionable insight, Code Black is designed to shake your brand out of mediocrity.
Prepare for November, prepare for success: Why download Code Black?
Showing you the how, as well as the why
Our PPC, Paid Social, and Affiliate marketing experts, who handled over £750,000 in ad spend during 2023's Black Friday, detail in Code Black how they got great results in recent Black Fridays.
Advice broken down by channel
No matter what channel you operate in or want to maximise this November, we have advice and solutions for your problems. From timeframes to discounting we have it all for you in Code Black.
The best time to start is now
The best time to start preparing for Black Friday was the day after the last one. The next best time is now. Code Black will get the ball rolling.
The state of Black Friday
- Small discounts of 20% or less do not have the desired effect on consumers
- A third of revenue was earned between 6 pm and 10 pm on Black Friday
- Businesses return on ad spend has seen a 26% decrease due to increasing costs
What our experts say
“Black Friday demonstrated a clear pattern in performance. Friday, Sunday, and Monday showed strong sales, while Saturday primarily saw a lot of ‘window shopping.’ This trend should be considered when allocating the budget for this year.” – Callum Leonard, Head of PPC at Embryo
