SwissTimepieces
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350
Purchases via PPC with an average order value of £15,000
How Embryo Used Paid Marketing Channels to Supercharge SwissTimepieces’ Marketing Mix
About
Who are SwissTimepieces?
SwissTimepieces is a leading UK retailer buying and selling luxury watches from brands such as Rolex, Tudor, and Omega. A family-owned business, SwissTimepieces was founded in 2017 by close friends Sam and Jamie and have enjoyed enormous success over the last few years.
The Brief
Rejuvenate Stagnant Performance with New Paid Marketing Channels
SwissTimepieces came to Embryo in the middle of last year and were suffering from stagnant marketing performance that had plateaued with the agency they were currently using.
While there was no immediate problem per se, SwissTimepieces was just frustrated with the poor return on investment and thought a new agency, with fresh ideas, would yield greater results
In particular, they wanted to discover what opportunities were available via paid social media adverts and, in general, broaden their marketing mix and not be so reliant on more legacy marketing techniques and channels.
Due in part to their existing relationships with Embryo’s sales team, SwissTimepieces had already seen how Embryo’s process had benefited other clients and knew that our multi-award-winning paid teams were exactly what they needed.
Our Approach
Targeting New, Interested Audiences with Fresh Adverts
Our paid teams saw a great opportunity with SwissTimepieces, the high order value of the products gave us great confidence that by applying our award-winning processes to SwissTimepieces’ paid marketing set-up, we’d help them increase their revenue in a short period of time.
As you’ll see below, our paid social strategy for SwissTimepieces didn’t look to reinvent the wheel, we simply took what we do best and applied it to the marketing channels they wanted to leverage. That, in this case, was paid social and PPC.
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£105
For every £1 spent on a Facebook Ad, SwissTimepieces earned £105
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350
Purchases via PPC with an average order value of £15,000 from a £40,000 spend
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£63
Earned in revenue for every click of a PPC ad
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150,000
Landing page views from social media ads
Revolutionise Your Paid Marketing Strategies with Embryo.
Paid Social Strategy
Leveraging Award-Winning Paid Social Strategies
As with any paid social strategy we carry out, we first audited SwissTimepieces’ account, reviewing their assets, copy, and who they were targeting. This allowed us to (a) understand the current state of play and (b) give us the relevant context that would allow us to plan what our next steps were going to be.
This audit paid dividends almost immediately and soon we discovered multiple new approaches to take as well as several new audiences that we could target with fresh adverts.
One of these said new audiences were watch enthusiasts and those with watch collections, i.e. people that had a greater likelihood of purchasing watches worth thousands of pounds.
During the audit, we soon discovered that SwissTimepieces had yet to be introduced by their now-former agency to Performance Max, Google’s relatively new goal-based campaign system that allows users to access all of Google’s networks from one place.
SwissTimepieces were a fantastic team to work alongside and their high level of responsive communication and speed with which they supplied us with assets enabled our paid social and PPC team to deploy campaigns quickly.
Client Testimonial
What the Client Said
Honestly, the whole team are on the ball 24/7. I have never received this level of service from a marketing agency and I am full of confidence because of it. We've had some phenomenal results so far. Thank you so much.
