Kampus building at night

Building search real estate with a multi-channel approach

About

Native Residential Group is one of the fastest-growing build-to-rent operators in the UK.  They came to Embryo in April 2022 looking to invest in a  PPC campaign for one of their properties. Our work and success quickly led to them investing in Embryo running multiple channels to market their property portfolio.

Native Residential logo in white
  • 489,899

    website visitors

  • 76,091

    words added to the website

  • 4,466

    viewings booked through 10to8

  • 6,121

    website enquiries

Internal image of an Ebb & Flow apartment

Our Approach

    To achieve Native’s objectives we needed to target two audiences:

  • Those looking for apartments to drive bookings and leases
  • Those in the cities where Native properties are located to drive awareness

By focusing on these two audiences we could target users at multiple stages of the buyer journey. This is why we chose a multi-channel (paid and organic) strategy to drive results.

4,466

Viewings booked

PPC

By focusing our search campaigns around the USPs of Native properties and keywords about these and the location of the buildings we were able to target users with higher intent and drive the results Native were looking for.

  • £25

    cost per lead

  • 23,173,037

    impressions

  • 9.7%

    CTR

  • 2.2%

    Conversion rate

Paid Social

Our team used Meta to drive users at all stages of the buying journey, focusing on building awareness, driving engagement and ultimately conversions.

Navigating around Meta restrictions we used a broad targeting approach paired with the right creative and highlighting property USPs for the relevant users.

  • 119

    bookings

  • 8,498,397

    impressions

  • 48,254

    Clicks

Organic

Our SEO and content strategies focused on improving Native’s online visibility and working on three core areas:

1
Technical

Auditing the website and fixing any issues to ensure the site is in good health for the increased traffic.

2
Content

Adding optimised content to increase keyword reach for the USPs Native properties have.

3
Authority

Working with our Digital PR team to create news coverage and earn high-quality backlinks.

  • 191%

    Increase in impressions

  • 130%

    Increase in clicks

  • 175%

    Increase in organic conversions

Are you looking for a digital campaign that will grow your business?

Get in touch today