Native Communities
Building search real estate with a multi-channel approach
About & our approach
Native Residential Group is one of the fastest-growing build-to-rent operators in the UK. They came to Embryo in April 2022 looking to invest in a PPC campaign for one of their properties. Our work and success quickly led to them investing in Embryo running multiple channels to market their property portfolio.
To achieve Native’s objectives we needed to target two audiences:
- Those looking for apartments to drive bookings and leases
- Those in the cities where Native properties are located to drive awareness
By focusing on these two audiences we could target users at multiple stages of the buyer journey. This is why we chose a multi-channel (paid and organic) strategy to drive results.
website enquiries
viewings booked through 10to8
website visitors
PPC
By focusing our search campaigns around the USPs of Native properties and keywords about these and the location of the buildings we were able to target users with higher intent and drive the results Native were looking for.
- 4,466 Viewings booked
- £25 cost per lead
- 23,173,037 impressions
- 9.7% CTR
- 2.2% Conversion rate
Paid Social
Our team used Meta to drive users at all stages of the buying journey, focusing on building awareness, driving engagement and ultimately conversions.
Navigating around Meta restrictions we used a broad targeting approach paired with the right creative and highlighting property USPs for the relevant users.
- 119 bookings
- 8,498,397 impressions
- 48,254 clicks
Organic: Our SEO and content strategies focused on improving Native’s online visibility and working on three core areas
Technical
Auditing the website and fixing any issues to ensure the site is in good health for the increased traffic.
Content
Adding optimised content to increase keyword reach for the USPs Native properties have.
Authority
Working with our Digital PR team to create news coverage and earn high-quality backlinks.
increase in impressions
increase in clicks
increase in organic conversions
