Green Pantry
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A best in class website to demonstrate expertise and build trust
Doubling conversions and improving lead quality with organic search and paid media.
ABOUT
The Dental Law Partnership are a specialist team of solicitors who provide high-quality legal representation for those who have experienced dental negligence.
Since launching in 2000, the company has become the market leader in their industry, representing clients in most dental negligence claims in the UK.
THE BRIEF
The Dental Law Partnership were looking for digital marketing services that would increase their market share, and further establish themselves as the leading dental negligence solicitor in the UK.
- To do this, they wanted to invest in paid and organic channels to achieve the following objectives:
- Increase brand awareness
- Increase lead volume
- Increase the number of accepted cases
OUR APPROACH
Create an organic and paid media strategy to drive awareness and engagement throughout the sales funnel.
ORGANIC
Our SEO and Content strategy focused on three key areas:
1 Technical
Optimising the website and its Core Web Vitals in preparation for the increased traffic.
2 Content
Adding new content that focused on E-E-A-T criteria.
3 Authority
Securing links from relevant and influential websites.
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31.5%
increase in organic users
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53.7%
increase in organic conversions
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226
additional target keywords
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25.7%
increase in target keywords ranking on page one
44%
Increase in accepted cases
PAID SEARCH STRATEGY
We launched lead generation campaigns on Google and Bing and utilised UTM and offline conversion tracking to continuously assess and improve lead quality. We moved to a cost-per-accepted-lead model, rather than reporting solely on enquiries, which enabled us to work closely with the client to drive costs down and quality up.
We also analysed and optimised the Dental Law landing pages, adding keywords to improve quality scores and enhance user experience. We also built new PPC only landing pages with a much higher conversion rate.
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79%
increase in click-through-rate
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42%
increase in conversion rate
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18%
increase in leads
Paid Social
Our paid social team targeted users across Meta to drive awareness and conversions.
Instagram and Facebook ads worked in conjunction with the organic and PPC campaigns to retarget users who had already searched for dental negligence support, as well as to drive awareness of the services DLP offer to a brand new audience, who didn’t know that they were suitable to make a claim.
We reviewed ad creative, and produced more engaging assets that improved ad performance significantly.
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100%
increase in landing page conversions
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185%
increase in link clicks
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214%
increase in CTR
Client Testimonial
What the Client Said
After our digital results started to stagnate we were looking for an agency to help push us to the next level and achieve the results we wanted, and this is exactly what Embryo have and continues to deliver.
