Using a modern, multi-channel marketing strategy to transform your business into an authority in your market.
Working in the ever-expanding digital asset economy, BCB Group is one of Europe’s leading crypto businesses. They provide accounts and payment processing for some of the pillars of this industry, including Coinbase, Bitstamp, and BitPay. BCB Group helps these giant crypto businesses trade digital currencies quickly and at scale.
- Increase overall website visibility by increasing organic keyword rankings.
- Increase in traffic and leads driven to the BCB Group website.
- Ensure the lift & shift website project is carried out successfully by our technical department before any other major changes are implemented on the website.
- Improve CWV scores to bring them into the pass range of 90+ as measured by Google Lighthouse/Pagespeed Insights.
The Brief
Expand the online visibility of BCB Group and position them as authorities in the crypto space.
BCB Group came to Embryo to build on this reputation and grow their online presence both organically and through paid campaigns. BCB Group wanted to leverage the benefits of organic search engine optimisation (SEO) so they could be found on page one of Google for keywords that would bring them more business.
They also wanted to leverage paid social campaigns to not only grow their brand’s notoriety but also retarget those who have, through previous web activity, displayed an interest in BCB’s services.
A key challenge for Embryo was grappling with the often volatile crypto industry. To overcome this, our client services team in particular, forged a very strong relationship with the BCB marketing team so that communication of news, developments, and any volatility in the industry was immediately communicated in order to adjust strategy.
Further, Embryo’s talented content writers used AI-assisted content frameworks to ensure that what was written would satisfy the E-E-A-T criteria outlined by Google.
Our Approach
A holistic strategy that prioritised keyword-rich content, brand awareness, and technical fixes on their website
Knowing that the crypto industry is relatively new and filled with people that have opinions on the market, we knew we needed to establish BCB as an authority.
The team created a strategy that combined all three pillars of SEO and carried out the following activities:
- Created informative, keyword rich long-form content as well as eye-catching PR campaigns that would drive high authority backlinks to BCB’s website
- Developed engaging assets and content for scroll-stopping paid social content that kept the BCB brand in key decision maker’s minds
- Made changes to the back end of BCB’s website so that it provided the user with the fastest experience possible when they arrived on a page
By working on the content, technical side, and the site’s authority, we gave the BCB site contextually and trust, both in the eyes of the user and search engines. These latter two elements are essential for any SEO campaign.
We performed a technical SEO audit and created an action plan from the findings. We also advised BCB on the making of the new website and detailed the procedures we needed them to carry out in order to minimise any impact on organic performance to a minimum.
Before the new site went live, we assisted with pre-launch testing and identified potential bugs or areas that could affect user experience. In November 2021, we also helped BCB migrate domains from .io to a .com site.
Our content team went about creating 4-5 evergreen pieces of content a month, which utilised keywords relevant to BCB and were designed to entice potential customers into approaching BCB over their competitors.
We then used Embryo’s bespoke tool Intermingle, which allowed us to find the most important keywords for BCB and instantly receive an analysis of the SERP (Search Engine Results Page) for those keywords. This meant that, for each keyword, we could see the ideal strategy needed to rank for that term, helping to ensure we’re not wasting our time and efforts trying to rank organically for keywords that need a paid strategy, for example.
We performed a technical SEO audit and created an action plan from the findings. We also advised BCB on the making of the new website and detailed the procedures we needed them to carry out in order to minimise any impact on organic performance to a minimum. Before the new site went live, we assisted with pre-launch testing and identified potential bugs or areas that could affect user experience. In November 2021, we also helped BCB migrate domains from .io to a .com site.
Our content team went about creating 4-5 evergreen pieces of content a month, which utilised keywords relevant to BCB and were designed to entice potential customers into approaching BCB over their competitors.
We then used Embryo’s bespoke tool Intermingle, which allowed us to find the most important keywords for BCB and instantly receive an analysis of the SERP (Search Engine Results Page) for those keywords. This meant that, for each keyword, we could see the ideal strategy needed to rank for that term, helping to ensure we’re not wasting our time and efforts trying to rank organically for keywords that need a paid strategy, for example.
The Results
Comprehensive results across the board
The results we achieved for the business exceeded their expectations and showcased our value to the company so much so that they decided to outsource even more aspects of their digital marketing to Embryo, including PPC.
Increase in page views
Decrease in bounce rate
Core web vitals score
Your digital advantage,
powered by innovation.
Using a modern, multi-channel marketing strategy to transform your business into an authority in your market.
