Reporting To:
Harriet Tuite
Head of Paid Social
Department:
Paid Social
Salary banding: £30k – £40k per annum
Working pattern: Hybrid – 2 days in the Manchester office
Duties and Responsibilties
- Paid adverts – creating paid adverts on a variety of social media channels for clients, including Meta, LinkedIn, Pinterest, TikTok
- Campaign Management – full social campaign management including reporting and meeting/calling clients to discuss campaign progress.
- Strategies – you will be responsible for creating unique and forward-thinking social media strategies for clients in your portfolio, working with other departments on cross-channel strategies. This includes budget allocation, audience targeting, and A/B testing.
- Budget Management – liaising with clients to discuss advert spend and agreeing daily / campaign budgets. Monitor the ad spend throughout the campaign to ensure it stays within budget.
- Delivery of Work – you will be responsible for the delivery of social media work for clients.
- Building Relationships – We pride ourselves on our level of customer service and the way we work with clients. Building good relationships with your clients is a key part of your role. You’ll need to have a deep understanding of the client’s business, brand, sector, competitors, and audiences.
- Teamwork – you’ll need to be a team player and collaborate with the wider departments on multi-channel campaigns.
- Fresh Ideas – bringing fresh ideas into the social media department and ensuring that we remain at the forefront of the very latest social media standards and platform regulations/ algorithms.
- KPIs – support the team to ensure that client social media KPIs and objectives are met.
- Management – run training sessions for the wider team and paid social department. Start to support junior team members with any issues and upskilling.
Skills
- 3 + years experience in a similar role.
- Technical – You should be comfortable with paid advertising on a range of social media platforms, particularly Meta and LinkedIn. TikTok and Pinterest advertising experience is desirable. E-commerce and Lead Generation experience is ideal.
- Reporting – You should be comfortable completing monthly reports which are presentable to clients. Ability to analyse campaign data and utilise the findings to progress campaigns.
- Communication – You should be comfortable engaging with clients, reporting to them over the phone and face to face. You should come across as confident and knowledgeable in social media and the strategy you have set out for them. Your communication skills both written and verbal should be excellent.
- Time Management – You should also be confident that your workload is manageable and appropriate deadlines are set and met.
- Creative – You should be creative with social media and want to deliver the best results for your clients.
- Proactive – You should take a proactive approach to your clients and your role in the business as a whole, striving to learn more and drive the best results.
- Tracking – Skilled at using Google Analytics, delivering new business audits, and creating new client proposals. Ability to implement tracking with the support of the analytics team or senior team members.
- You will demonstrate our Company values in your day-to-day interactions with team members and clients.
Interpersonal skills – Clear and effective communicator. Provide feedback. Ability to actively listen to team members building trust. Resolve conflicts.
