34 Intriguing Mobile App Marketing Stats for 2023

With the ever-increasing usage of apps on mobile devices, the popularity of mobile ads and the ad network itself is increasing too, growing into its own market which you need to be ready for. 

Keeping up with the dynamic trends and on-goings within this growing sector is your first step at upgrading your own mobile marketing strategies. 

At Embryo, we take mobile marketing seriously and it forms part of our digital marketing strategy. To learn more about the strategy feel free to get in touch with our team after youtube read this blog by phone at 0161 327 2635 or email [email protected].

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30+ Statistics to Get You Started

  1. There are currently 7.1 billion mobile phone users in the world and this number will surpass 7.4 billion by 2025 Statista
  2. Global advertising spend is projected to surge by $23.0 billion in 2023, reaching $727.9 billion Dentsu
  3. By 2025 the number of global mobile devices will reach 18 billion, up from 15 billion in 2021 Statista
  4. 51% of ad spending will be on mobile and 49% on desktops by 2023, this will be the first year that mobile overtakes desktop spend Statista
  5. In 2021 consumers spent 92% of their mobile usage time using mobile apps DataReportal
  6. In 2022, consumers are spending, on average, 4 hours and 48 minutes a day on their smartphones DataReportal
  7. 255 billion apps were downloaded in 2022, up more than 80% on 2016’s 140.7 billion Statista
  8. People spent a total of 1 trillion hours using mobile phones in 2022. That’s 9% more than in 2021 DataReportal
  9. Meta (formally Facebook) ad revenue for the 2022 year declined on the 2021 final outcome receiving $113.6 billion. 94% of which was directly linked to mobile advertising Statista
  10. Short video apps like TikTok are driving mobile ad spend, with the company reporting 9.9 billion in ad revenue, a 155% increase on 2021 Shopify
  11. In 2021, 68% of paid search clicks in the US came from mobile devices, whereas the equivalent for tablets came in at a low 3% Statista
  12. Consumers aged between 16-34 years old are more likely to make an  online purchase on a mobile device as opposed to any other method DataReportal
  13. Global internet usage is down 2% in 2023 when compared to 2022. Average usage is still high at 6 hours 40 minutes per day DataReportal
  14. The world’s internet users will spend more than 12.5 trillion hours of combined human existence using connected devices and services in 2023 DataReportal
  15. In-app ads can increase consumer retention by 4x, directly leading to an increase in leads/sales Mobile Marketing Magazine
  16. The most downloaded app of 2022 was TikTok(672m), Instagram (548m) and Whatsapp (424m), two of which are leading the way in short-form in-app ads Mobile Magazine
  17. As of the first quarter of 2022, the average advertising spending for mobile apps targeting children was over three times the amount spent on apps targeting adults Statista
  18. In the first half of 2022, the global viewability rate of mobile web display ads stood at 66.9 per cent, meaning almost 67 per cent of display ads displayed on the mobile web were in view in the measured period Statista
  19. In the first half of 2022, the global viewability rate of mobile web video ads stood at 80.1 per cent, meaning 80.1 per cent of video ads displayed on the mobile web were in view in the measured period Statista
  20. During the first quarter of 2023, Snapchat’s daily active users (DAU) peaked at 383 million with 93 million residing in Europe Statista
  21. In a 2022 Facebook report, there were 46.5 million users of the social media platform Facebook in the United Kingdom Statista
  22. 75% of smartphone users expect to get immediate information while using their smartphone Google
  23. 50% of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app Google
  24. 60% of consumers click on mobile ads at least weekly Business Wire
  25. Two-thirds of consumers can recall a specific brand they have seen advertised on mobile in the last week Business Wire
  26. 89% of people are likely to recommend a brand after a positive brand experience on Mobile Google
  27. People today have 2X more interactions with brands on mobile than anywhere else—that includes TV or in-store Google
  28. 46% of people say they would not purchase from a brand again if they had an interruptive mobile experience Google
  29. 91% of smartphone owners purchased or planned to purchase something after seeing an ad they described as relevant Google
  30. 70% of smartphone users who bought something in a store first turned to their phone for information about a purchase Google
  31. 68% of companies have integrated mobile marketing into their overall marketing strategy Salesforce
  32. Mobile apps have higher engagement rates than mobile-optimised websites or desktop web viewing Smart Insights
  33. 63% of retailers say that social media was the best place to run ads to drive traffic to their online stores Semrush
  34. In 2022 on average mobile apps convert at a 157% higher rate than mobile web with the on-demand industry increasing the average with a difference of 307% when compared against mobile web Buildfire

The Popularity of Mobile Advertising Is on the Rise

In conclusion, the majority of these statistics make one thing clear: the popularity of mobile and in-app advertising is on the rise and is unstoppable in its current form. 

With this insight, you can dive deep into audience refinement of your own ads and improve your engagement within your chosen target market. 

Here at Embryo we take mobile marketing seriously and include it as part of our digital marketing strategies, see our previous work. To learn more about the strategy feel free to get in touch with our team after youtube read this blog by phone at 0161 327 2635 or email [email protected].

Contact Us


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