Is Blogging Really Worth It for Small Businesses in 2022?

At Embryo, we often get approached by small businesses about the value of blogging. More specifically, in 2022, with a staggering 7.5 million blog posts being published every day, we get asked if it’s really worth it.

Well, the short answer is YES.

In the most general sense, blogging is a prime resource that businesses can use to optimise the SEO – hence, online visibility – of their websites. For a small business, in particular, where budgets may be more restricted than larger corporations, blogging is even more critical. In fact, it has been ranked as the most effective form of content marketing (beating email marketing, whitepapers, and eBooks) due to being relatively easy, inexpensive, and effective (when done right).

It won’t come as a shock then, that, if business growth is important to you, blogging is king. Our practical advice is to find a feasible way to fit a blog schedule into your overall marketing strategy. However, if your marketing efforts are already stretched thin, and time is in short supply, you can always get in touch with the award-winning team at Embryo and we will be happy to help.

Why should my small business blog?

In the Internet Age, the enduring prevalence of blogging will come as no surprise. Not only will a well-written blog post boost your overall SEO, site traffic, and digital presence, but it can also help potential customers gain more insight into your industry, brand, product, or service.

4 core benefits of blogging in 2022

So, now that the benefits of blogging have been outlined, let’s check out some statistics that further exemplify why blogging for small businesses is a must.

Blogging statistics 2022

Scale & readership

Lead generation & ROI

Website & search engine optimisation

Blog structure

Have a chat with Embryo for business blog expertise

Looking to learn more about how blogging can impact your website and overall business success? Check out some of our latest blogs here or get in touch with the team where we’ll be happy to discuss all things digital marketing.


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