Green marketing by numbers: Stats for sustainable success
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The world is slowly becoming more aware of the climate change crisis, with many modern businesses now choosing to implement an eco-friendly approach into their marketing efforts.
However, it can be hard to know where to start, particularly if you’re new to the business world. In this blog, I’ve collated some of my favourite statistics for sustainable success, aiming to help modern businesses change their industry for the better.
At Embryo, we’re an award-winning digital marketing agency with a wide range of services, including content marketing, PPC and SEO. We have a sustainable ethos, constantly striving for betterment within the modern marketing world.
If you’d like to find out how we can help your business grow, please get in touch on 0161 327 2635 or email us at info@embryo.com.
Why Is It So Important to Create a Sustainable Business?
First things first – before taking a look at our green marketing stats, it’s crucial that you understand exactly why sustainability is so important.
- The combined land and ocean temperature has increased by 0.08 degrees (Celsius) per decade since records started in 1880.
- However, the average temperature rate has increased twice as fast since 1981, at 0.18 degrees Celsius per decade.
- Suppose yearly emissions continue to increase like this. In that case, it’s predicted that by the end of the century, the global temperature will be at least 5 degrees (Fahrenheit) higher than the average between 1901 and 1960.
- According to the 2022 Global Climate Report, each month during the year 2022 ranked amongst the ten warmest on record, despite a cooling influence from the La Niña climate pattern.
- 3.6 billion people currently live in areas highly susceptible to climate change.
- Climate change is also expected to cause around 250,000 additional deaths each year, due to things such as malnourishment, malaria and heat stress.
- 100 companies are responsible for 71% of global emissions, showing exactly why it’s imperative for big businesses to take responsibility for their actions.
As you can see, doing your bit to save the planet is crucial at the moment.
Key Stats for Sustainable Success
Let’s kick things off with some of the most important stats surrounding an eco-friendly business approach. There are many different ways in which you can implement sustainable practices into your company – find out more about their importance below.
- Between 2023 and 2030, the global green technology and sustainability market is set to grow to a peak of 62 billion (in U.S. dollars).
- The market roughly amounted to around 13.76 billion dollars in 2022, showing just how much it’s set to grow in the near future.
- Similarly, the estimated market value of green packaging worldwide in 2019 was 186.6 billion dollars.
- However, by 2025, that number is expected to reach 246.3 billion dollars.
- In one study, 49% of global respondents stated that they were happy to pay higher prices for products made by businesses with higher safety and sustainability practices.
- There are now over 1,500 official B Corps within the UK, and this number is only set to rise further in the future.
It’s a win-win situation: Not only does making your business more eco-friendly help to save the planet, but it can also boost your success.
Important Consumer Stats Relating to Sustainability
As any good business knows, your customers are your bread and butter. Understanding how they think is key to your success. Let’s discover what the general consumer consensus is to sustainability in the business world.
- 41% of consumers are happy to pay more for products that are created organically.
- Additionally, 38% of people assessed are happy to pay a premium for sustainable items.
- 30% of people would rather spend their money with companies that deliver on their social responsibilities.
- 92% of consumers trust brands that are socially responsible or eco-friendly.
- 81% of shoppers also prefer eco-friendly marketing and advertising, when compared to more traditional marketing practices.
- Online loan marketplace LendingTree found that 55% of their customers are happier to spend more money on eco-friendly products, as well as avoiding companies without sustainable policies.
What Does This Mean for Your Business?
If you’re a business owner or a marketing professional, you’re likely wondering what the current push for sustainability means for your business. The good news is that creating environmentally-friendly policies can actually have a positive effect on your sales. Green marketing market revenue is set to reach 560,50 million dollars in 2025, up from 45596 million dollars in 2019.
Here are some more stats that show how a sustainable ethos can improve your business:
- Forbes found that 88% of consumers are more likely to be loyal to a company that supports social and environmental causes.
- Forbes also discovered that 87% of those assessed would buy a product with a social or environmental benefit, if available.
- According to Harvard Business Review, your overall sales revenue can increase by up to 20% when corporate social responsibility practices are implemented.
- 66% of people around the globe are happier to pay more for sustainable goods.
- Even more interesting is that 64% of millennials are happy to turn down a job with a business without an eco-friendly ethos.
- SHRM also found that 38% of employees are more likely to be loyal to a company that lists sustainability as a priority.
Clearly, integrating eco-friendly policies into your business has a multitude of benefits.
Can Going Green Save You Money?
Now that you’ve learned how sustainability can improve your sales, you’re probably wondering how much it will cost you to implement into your business. Going green can actually help you to save money in the long run, adding another major advantage to becoming an environmentally-friendly company.
- Becoming eco-friendly doesn’t have to be expensive – even changing your light bulbs can lead to big savings. Switching to LED lighting uses around 30% less energy than traditional light bulbs, which also last around 25% longer.
- Since the pandemic, more and more workers have been working remotely. Not only does this reduce your carbon footprint, but it can also reduce costs. According to Global Workplace Analytics, IBM has cut down their real estate costs by 50 million dollars since they implemented a home working policy.
- NASA has stated that businesses and public institutions consume more than 25% of the water available in cities and metropolitan areas. By implementing water-efficient practices and appliances in your buildings, you can save money and protect the planet.
- Going paperless can save you money on paper materials. According to Deloitte, 67% of companies have started using more sustainable materials at work.
- Deloitte also discovered that an estimated 55% of companies have cut down on air travel since the pandemic, reducing both their carbon footprint and their costs.
Go Green With Embryo
With the threat of climate change looming on the horizon, it’s imperative that businesses around the globe take a more sustainable approach to marketing. Not only will this help to save the planet, but you’ll also attract new consumers to your business, improving your sales and turnover each year.
At Embryo, we’re one of the top digital marketing agencies in the UK, aiming to change the world for each of the clients we serve. With our eco-friendly ethos and highly skilled team of staff, we’re able to effortlessly manage your digital marketing activities, allowing you to focus on more pressing business matters.
Our main digital marketing offerings are:
If you’d like to find out more about our work, please head to our Case Studies page to see how much we’ve helped our clients in the past.
If you’re ready to get started on your Embryo journey, please get in touch with our expert team today.
