5 Video Ideas To Help You Adapt To Instagram’s Latest Update

Earlier this week, Adam Mosseri, the head of Instagram, has described the app as no longer just a photo-sharing app. He goes on to explain that Instagram will be embracing video more broadly – full-screen video, immersive, entertaining, for mobile devices”

Since the launch of Reels in 2020 and IGTV in 2018, Video content on Instagram has become a key player for improving organic reach on the app. The more people you reach with your video content, in particular Reels, the higher your chances that follower count and engagement rate will grow.

With the success of TikTok over the past year, it’s no surprise that Instagram has decided to push the focus on video content. As Mosseri said “People go to Instagram to entertain themselves, there is tough competition and there are things to do,” said the manager. “We have to accept that, and that means change.”

So with Instagram’s shift to prioritising video, businesses will need to up their game if they want to continue their growth on the platform. Creating video content can be intimidating, but you don’t have to break the bank to create high-quality video.


Teaser/ product launch videos

Letting your audience know about new product launches on social media is vital. It keeps your followers engaged and sparks interest for potential customers. Using video to do this allows your audience to see your products in action. These videos don’t need to be long, they just need to be exciting so they grab the attention of your audience.


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A post shared by Nasty Gal (@nastygal)


This NastyGal video not only showcases their latest collection in an exciting way, creating anticipation for the launch, but it also creates a story that fits the brands’ identity, so potential customers get an idea of what the brand is about.


Thought leadership videos 

If you’re confident in front of the camera, or someone else in your business is, a thought leadership video is a great way to interact with your customers and build trust in your business. These videos allow your audience to see who is behind the business and they make for great shareable content. 

A short video with you talking about your business, answering common questions or discussing recent industry trends or news stories are all great topics to cover. These sorts of videos can work in both B2B and B2C industries. A beauty brand CEO could share their take on future beauty trends whilst a digital marketing expert could discuss the importance of integrated marketing. Thought leaders in B2B industries are usually much more niche, their opinions usually hold a lot of weight in their industries. Securing one of these thought leaders to share their insights on camera can be useful in gaining the attention of a new audience. For example, this Vanguard IGTV video, allows a managing director at their company to discuss issues within their industry that affect their customers. 


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A post shared by Vanguard (@vanguardgroup)


One of the most common videos is the ‘How to’ video. Whether you are showcasing some new software or showing how to style your latest drop of skirts, offering easily accessible videos is not only useful, but it can also help you land new customers and retain your current ones.

Take note of what your customers or clients are asking about and answer their questions in a video. How do I use this? What shall I wear with this?  How do I do that?  All of these can be answered in an educational, or even inspirational video, where you can not only showcase your knowledge, but you can help your customers, building their confidence and trust towards your business.

An important thing to remember is that not all tutorials have to directly focus on your product or service, they can be great for building a community around your brand. For example, gymshark often shares Reels that focus on teaching exercises or gym routines, with their products being worn but not being the main focus. 


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A post shared by Gymshark (@gymshark)


Behind the scenes 

Behind the scenes content is great for giving your social media audience a closer look at the inner workings of your business. This can be sharing the office culture, creating a video for an event or pop-up that your business took part in are all great ways to showcase the kind of people that work behind the scenes, allowing customers to build trust and confidence. Dior, for example, has created a series of Reels that allow their audience to see the amount of work and craftsmanship that goes into making their couture pieces. Allowing their followers to understand the high quality of their products and give them a deeper look into their business. 


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A post shared by Dior Official (@dior)


Following trends

This style may not work for all businesses, but jumping on relevant social media trends and memes can be a great way to drive engagement for your content. Again this style completely depends on the tone of voice/audience that your business has, if your tone is very serious and professional, this may not work for you. But if your tone of voice is lighter, or your audience are the kind of people that are in tune with the latest social media trends, then jumping on the bandwagon can be a great thing. Just make sure you jump early enough, there’s nothing worse than a brand picking up a trend three weeks too late. 

TikTok is a great example of how following a video trend, or using a trending audio on your video can be great for driving brand awareness and engagement. We are starting to see how brands are capitalizing on TikTok trends and sharing them on Instagram too. 


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A post shared by ASOS (@asos)

Social media video has been growing in popularity for a few years now and if you’re not already utilising video content, now is the time to start!


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