Stats on Sprout Social
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Sprout Social describes itself as an ‘all-in-one social media management platform that unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.’
The platform offers several services, including:
- Engagement– brands can ‘Automate tasks to accelerate response times with a unified inbox’
- Publishing– brands can ‘Schedule, organize and deliver content faster with AI-powered workflows.’
- Analytics– this helps brands ‘Drive business impact across teams with rich social data and dashboards’
- Listening– a feature that uses AI to allow brands to ‘Uncover key learnings from millions of unfiltered thoughts, feelings and opinions’ of their customers
- Advocacy– this gives employees a ‘simple way to share curated content across their social networks’
- Influencer Marketing– this offering allows brands to collaborate with verified influencers
The ‘need to know’ stats about Sprout Social:
Lets look at the key stats on Sprout Social…
- Over 30,000 brands around the world use Sprout Social
- SproutSocial integrates with over 30 different platforms including Facebook, Instagram, and TikTok
- The standard analytics subscription includes 6 features including ‘Post-performance report’ and ‘competitor report’
- The premium analytics subscription has 5 additional features to give you in-depth analytics including ‘Selectable metrics’ and ‘Advanced filtering’
- Sprout Social works with brands across 17 industries including retail, healthcare, and nonprofit
- Sprout Social started 15 years ago in 2010
- According to the third quarter report in 2024, ‘For the full year 2024, the Company currently expects total revenue to be between $405.1 million and $405.9 million.’
Sprout Social’s success stories:
Papa Johns
50% improvement in response rate
600+ cases managed a week
830+ hours saved annually
River Island
10,000 Chatbot responses sent in 3 months
15 million content engagements in 6 months
6.1 million post link clicks in 6 months
Salesforce
150+ Social channels managed via Sprout Social’s Smart Inbox
12,000 hours Time saved since implementing Sprout Social in August 2022
10x Increased community management efficiency
Stoneacre
73.5% YoY increase in total social followers
100% YoY increase in total social engagements
153.2% YoY increase in total social impressions
Casio
839% YOY increase in Casio G-Shock engagement across social platforms
218% YOY increase in click-through-rate across Casio G-Shock social platforms
510% YOY increase in impressions across Casio G-Shock Twitter and Facebook
Stats and information in this blog have been taken from Sprout Social.
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