Brand Content Writer

Reporting To:

Charlie Meyler

Brand and Content Strategist
Brand and Marketing

    Duties and responsibilities

  • High-quality content writing – You will frequently be writing well-researched, creative and fully-optimised content for SEO purposes, with excellent spelling and grammar, regardless of the subject matter.
  • Feedback and editing – You’ll be working closely with our brand and marketing team to develop your own writing and editing skills, to ultimately be able to self-edit your work to an exceptional standard.
  • Collaboration and teamwork – You’ll be working in our brand and marketing team, but you will be expected to liaise with other departments including SEO and content to create content in line with our business strategy and goals, whilst also applying best practices.
  • Organisation and self-management – With support from your line manager (brand content strategist), you will be expected to schedule your own workflow using our workflow management system and manage content creation for Embryo.
  • Reporting – You will be required to report on content creation on a monthly basis, with the ability to explain the reasonings behind content creation as a part of an SEO strategy.


  • Writing experience – You should have experience in writing SEO-focused content in a digital agency or freelance capacity.
  • Content management – You should be comfortable with managing content for multiple clients, both large and small.
  • Software – You should have experience in using GSuite and WordPress. For any other software or tools, training will be provided.
  • Communication – Proactive communication is a must. You should be comfortable engaging with different members of the Embryo team and discussing strategy if needed.
  • Feedback and development – You will receive regular feedback on your writing, so a willingness to develop as a writer and make changes based on this feedback is vital.
  • Teamwork – We are a passionate, experienced, and enthusiastic team, and need someone who is a team player and willing to help where they can to support wider department goals.
  • Flexibility and adaptability – No day is the same in this role, so you must be able to adapt quickly based on the needs of our diverse client base.
  • Time management – We use workflow management tools to assist in time management, but you should also be confident that your workload is manageable and that appropriate deadlines are set and met.
  • Passion – You should be passionate about content writing and want to deliver the best results for Embryo, while also progressing and expanding your skills across the board.
  • Basic SEO knowledge – You don’t need to be a technical expert by any means, but an understanding of basic SEO principles is required.


Our Benefits

Why Join Us

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Private health and dental care

Opt-in to enjoy private Bupa health and dental care.

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50% off your gym membership

Whether you're already a gym bunny or need that extra push to get yourself on the treadmill, we can help make it that little bit easier.

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We're Perkbox members

We're passionate about supporting the overall well-being of our team. Enjoy 120 flexipoints to spend however you wish on a variety of perks.

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Hybrid Working

We offer our team flexible working schedule with an office rota.

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Full day off on your birthday

Happy birthday to you!

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Yearly company trip

If company goals are achieved, #TeamEmbryo are whisked away on a company trip. In 2024, we spent three amazing days in Marrakesh!

Interested in joining?

Send us your CV or take a look at our current openings below, we are always on the lookout for new talent to join our expanding team!

Submit Your Application

Apply for our Brand Content Writer position today!

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