Head of PPC
Embryo is a digital marketing agency that specialises in helping businesses scale and grow through effective management. The company offers a range of services, including SEO, PPC, paid social, and web design. Embryo’s mission is to provide innovative solutions that drive growth and exceed clients’ expectations.
Embryo is seeking an experienced Affiliate Manager to join our team. The successful candidate will be responsible for managing affiliate programs and developing relationships with affiliate partners for clients. The Affiliate Manager will work closely with the PPC team to ensure the success of affiliate campaigns.
Duties and Responsibilities
- Develop and manage affiliate partnerships to drive revenue and increase brand awareness for clients.
- Identify and recruit new affiliates, manage onboarding and activation, and maintain relationships with existing affiliates.
- Monitor and analyse affiliate performance and adjust campaigns accordingly.
- Provide regular reports on affiliate program performance to management and stakeholders.
- Collaborate with the Digital Marketing team to optimise campaigns and ensure alignment with company goals.
- Manage affiliate program budget, negotiate rates with affiliates, and ensure timely payments.
- Stay up-to-date with industry trends and best practices in affiliate marketing.
Specification and Skills
- Desirable – At least 3 years of experience in affiliate marketing, with a proven track record of driving revenue and managing successful programs
- Strong communication, negotiation, and relationship-building skills
- Analytical mindset with the ability to interpret data and make informed decisions
- Experience managing budgets and forecasting revenue
- Familiarity with affiliate tracking platforms and tools, such as Awin & Impact.
- Good understanding of the entire marketing journey, and how affiliate marketing assists other channels.